Align your brand with the most successful sports coach of all time!

A plotting strategist and mastermind, Johan's worldwide exposure and marketability enable your company to attach itself with the success and credibility Johan has built throughout his entire life. More than just a coach, Johan extends beyond the sport of a cycling...

Business partnerships include:

  • Marketing & PR campaigns
  • Licensing rights
  • B2B & B2C product endorsements
  • Motivational speaking tour
  • VIP hospitality programs and appearances
  • Branding on all Johan Bruyneel marketing communication materials


As CEO of Johan Bruyneel Sports Management, Johan leads a full service sports marketing and management company. With offices throughout Europe, JBSM is committed to providing business-building solutions, allowing teams, athletes and brands to attain their maximum global potential.

JBSM's areas of expertise include:

  • Team start-up & management consulting
  • Marketing & PR consulting
  • Media production & distribution
  • Event/hospitality creation & management
  • Brand management and consulting
  • Sponsorship sales
  • Consumer product licensing
  • Athlete representation
  • Website creation & management
  • Protection of intellectual property rights
  • Legal, financial & tax planning


Johan is often regarded as a cycling genius, but his success actually lies more with his ability to teach, motivate and take people to that next "level," whether it be on the bike or in the boardroom. Johan's winning philosophy was first documented in his book, "We Might As Well Win." Now let Johan personally inspire your employees, colleagues, VIP guests and athletes! Available for appearances throughout the world, Johan will take YOU on the road to success!

Johan's appearances include:

  • An inspirational highlight video
  • 45 minute speech
  • Q & A session
  • Meet and Greet
  • Book Signing (Optional)

As it's important that Johan meets your organization's objectives, appearances can be tailored to achieve your specific goals.

"Your talk still resonates within our heads.  Remarks we heard ranged from - 'I have so many action points to implement after listening to him' to 'I now have a very clear idea on how to deal with a real pressing difficult issue I was struggling with'." - CEO of an International Venture Capital Firm