In the Community

“We often forget that the bike is used for more than sport; for many people it’s an invaluable part of everyday life.” - Johan Bruyneel

World Bicycle ReliefAs a World Bicycle Relief (WBR) Board Member, Johan is committed to giving back to the less fortunate, who rely on the bicycle for basic transportation needs. An initiative founded by SRAM Corporation in 2005, World Bicycle Relief specializes in large-scale, comprehensive bicycle programs by providing supply chain management, technical knowledge and logistics expertise to poverty relief and disaster assistance initiatives. To date, over 70,000 new bicycles have been provided as part of a completed program in Sri Lanka and several major current projects in Africa.

To learn more about World Bicycle Relief and join Johan in his efforts, please visit

Videos from World Bicycle Relief can be found on Johan's YouTube World Bicycle Relief playlist.

Read Johan's experiences from the Million Dollar Ride on his blog:

  • A Ride Worth a Million
  • Johan Goes to Africa
  • One Bike, A World of Opportunities


Additional reading on World Bicycle Relief's efforts and progress:

  • - How to Help the Young Superheroes
  • - Can This Bicycle Save Lives in Africa?

Johan’s relationship with Lance Armstrong goes beyond their historic seven Tours de France. The Belgian and native Texan were once brought together by their common passion to win bike races. Now, eleven years after their first Tour victory, Johan is still committed to helping Lance win, both on AND off the bike!

LivestrongJohan’s 2007 commitment to the Lance Armstrong Foundation saw his Discovery Channel Team riders partner with fans, resulting in over $30,000 for cancer research and the opportunity for two lucky cancer survivors to meet Lance at the Ride for the Roses. In 2009, Johan's Team Astana joined LIVESTRONG's Global Cancer campaign, creating the website RIDE for LIVESTRONG which served to educate fans about cancer in countries throughout the world, give people the opportunity to make a contribution in honor, support or memory of an individual affected by cancer and enter a race kilometer fight against cancer contest.  In total, Johan has helped to raise over $310,000 for LIVESTRONG.

To learn more about the Lance Armstrong Foundation, please visit


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