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Johan is often regarded as a cycling genius, but his success actually lies more with his ability to teach, motivate and take people to that next “level,” whether it be on the bike or in the boardroom. Johan’s winning philosophy was first documented in his book, "We Might As Well Win." Now let Johan personally inspire your employees, colleagues, VIP guests and athletes! Available for appearances throughout the world, Johan will take YOU on the road to success!
Johan’s appearances include:
- An inspirational highlight video
- 45 minute speech
- Q & A session
- Meet and Greet
As it’s important that Johan meets your organization’s objectives, appearances can be tailored to achieve your specific goals.
To learn more, please email contact@johanbruyneel.com
Align your brand with the most successful sports coach of all time!
A plotting strategist and mastermind, Johan’s worldwide exposure and marketability enable your company to attach itself with the success and credibility Johan has built throughout his entire life. More than just a coach, Johan extends beyond the sport of a cycling …
Business partnerships include:
- Marketing & PR campaigns
- Licensing rights
- B2B & B2C product endorsements
- Motivational speaking tour
- VIP hospitality programs and appearances
- Branding on all Johan Bruyneel marketing communication materials
To learn more about partnership opportunities, please email contact@johanbruyneel.com

As CEO of Johan Bruyneel Sports Management, Johan leads a full service sports marketing and management company. With offices throughout Europe, JBSM is committed to providing business-building solutions, allowing teams, athletes and brands to attain their maximum global potential.
JBSM’s areas of expertise include:
- Team start-up & management consulting
- Marketing & PR consulting
- Media production & distribution
- Event/hospitality creation & management
- Brand management and consulting
- Sponsorship sales
- Consumer product licensing
- Athlete representation
- Website creation & management
- Protection of intellectual property rights
- Legal, financial & tax planning
To learn more, please email contact@johanbruyneel.com
