FIRST ENDURANCE Sponsors Astana Cycling Team

Salt Lake City, UT - January 3, 2008: First Endurance is pleased to announce OptygenHPT as the Official Training and Racing Supplement of the Astana Cycling Team for the 2008 season. The Team, which includes 2007 Tour de France Champion Alberto Contador and 3rd place Tour de France finisher Levi Leipheimer, will race and train with OptygenHP, as well as work with First Endurance on product development. "I'm looking forward to 2008 and defending the Tour de France title. It will certainly be a challenge, but I'm glad that Optygen will continue to be on the breakfast table to help us achieve our goals," said Alberto Contador.

The Astana Team partnership evolved from First Endurance's sponsorship of the Discovery Channel Pro Cycling Team. "We're very pleased that Johan Bruyneel wanted to continue our relationship," stated Mike Fogarty, VP of Sales & Marketing at First Endurance. "With Levi, Alberto and Johan leading Team Astana now, they will be the team to beat."

Levi Leipheimer has been involved with First Endurance since the company was formed. "We've been working with Levi on new product development since 2002," commented Robert Kunz, VP of Research and Development at First Endurance. "His input and feedback have been very important in the development of First Endurance products." When Levi moved over to the Astana Team, he wanted to make sure his new team had access to Optygen. "I've used Optygen for a couple of years now. It's completely safe, legal and most of all effective. The past two teams I've raced for have seen the 'Optygen difference.' As a leader now on the Astana Team, I will definitely share the benefits of these supplements with my new teammates," stated Leipheimer.

Johan Bruyneel has been a team director for a record eight Tour de France victories. He knows winning the hardest stage race in the world requires the most advanced technology available. "When I became the GM of the Astana Team, it was important that we partnered with those companies that I had a previous relationship with and knew would contribute to our Team's success. I'm very pleased that First Endurance is part of our family and that we can continue to provide our riders with Optygen," commented Bruyneel.


About First Endurance (www.firstendurance.com):
First Endurance was started by two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition. The idea was simple. Give endurance athletes access to formulas that are developed for one specific reason-to maximize endurance performance. First Endurance is committed to using only the highest-quality ingredients and uses the latest scientifically validated technological advancements. First Endurance proudly sponsors the Astana Cycling Team, the Gerolsteiner Professional Cycling Team, Bissell Professional Cycling Team, Dave Zabriskie (Team Slipstream) and Tina Pic (5-time Pro Criterium Champion). These cyclists work closely with First Endurance on new product development. Input and trials from the First Endurance athletes are used to develop new products like the EFS liquid shot, which will be introduced in 2008.